Look out Katie Couric…

…here comes Li Ying. A student at East China Normal University, Li will debut in June as the mobile phone anchor at Shanghai’s Fifth Media, the first 24-hour live channel tailored specifically for cell phones.

CCTV.com reports that Li Ying beat out competition from other local universities at the first Mobil Phone Anchor Competition last Sunday and will become the first anchor of her kind in China (and probably the world). In China, cell phones are known as the “fifth media� after newspapers, broadcast (radio), television, and the internet.

Fifth Media is a subsidiary of Dragon New Media Group, one of China’s largest Chinese-language media and entertainment groups.