HTC Cell Phones - Building the Brand

Cell phone junkies know all about HTC. The Taiwanese manufacturer makes some of the best and most sought-after smartphones in the world.

But the company that brought us ultra-cool cell phones such as the Sprint HTC Touch and AT&T Tilt has yet to become a household name in the U.S.

Well, we’re pleased to see that HTC is looking to do something about it. The company has released an ad campaign in the United States highlighted by a :30 second TV commercial featuring the company’s flagship HTC Touch:

The Touch, which is available for Sprint and Alltel, has been one of our favorite devices since its debut last year, and will now be available in white as the XV6900 for Verizon Wireless. The phone is absolutely beautiful. More importantly, we like the touch screen interface better than the one on the bulkier Apple iPhone, and the HTC’s data speeds leave the iPhone in the dust.

Those of us in the office who carry HTC phones are now a little conflicted. We’re thrilled to see HTC flex a little marketing muscle, but we’re also a little sad to see our secret get out.