T-Mobile Launches ‘FamilyTime Unlimited’

I recently wrote about a “new category” of wireless plans generally classified asunlimited plans. In an effort to solidify their position in the new category, and to address one of the key shortcomings of most unlimited plans for all carriers, T-Mobile has just lauched an unlimited plan for families – called FamilyTime Unlimited.

Unlike the previous unlimited plans for T-Mobile and other carriers, where you could add additional unlimited lines for the same price of $99.99, the new FamilyTime Unlimited plans from T-Mobile start at $149.98 for two lines, and each additional line is only $49.99. This represents a serious savings if you’re looking for unlimited service for, say, three or four phones. Additionally, like the initial plan, this version includes unlimited calling and unlimited messaging (text, pics, etc). You can get up to five lines this way, all with unlimited calling and messaging.

The market is big for family/shared plans, and the minutes are big. It will be interesting to see how the other carriers react. Sprint had already been cautiously leaning this way, with their Unlimited Family plan each additional line is $5 less – e.g. $99.99 for the first line, $94.99 for the second, $89.99 for the third, etc.

For two and three line accounts, this T-Mobile plan is going to be really popular. One thing also seems for sure, the “unlimited” category will be around for a while, and it just got better at T-Mobile.

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