Sprint’s Mobile Shopper Delivers Puchasing Power to Your Cell Phone

This morning, Sprint announced a new service that brings the full online shopping experience directly to your cell phone.

Sprint’s Mobile Shopper allows customers to easily browse through a wide range of products, and even compare prices across different vendors, before placing an order using a credit card. The entire process – essentially, anything commerce-related you can do from your PC – is now mobile.

One interesting aspect of the new service is that Sprint won’t see any revenue. The carrier formed a partnership with the ecommerce specialists at mShopper, with 7 million available products from retailers as large as Wal-Mart all the way down to niche items from companies like Dreamtime Baby and GolfTravelBags.com. mShopper will take a commission and the majority of the profit, of course, will go the individual retailer. Sprint, on the other hand, doesn’t earn revenue directly from Mobile Shopper, offering it only as an enticement to its users to spend more time on the phone.

Mobile Shopper is available immediately on any data-enabled Sprint cell phone. Simply open up your mobile browser, and do a search for “shop.� Now you can do all your Christmas shopping during your commute or standing in line at the grocery store.