AT&T Pogos Into Web Browsers

AT&T and Vizible have quietly entered the browser wars after launching a beta Firefox-based browser with ads called Pogo. It has visual tabbed browsing and is structured into collections that organize and tag your favorites. Pogo has a search feature to keep track of your results and flexibility to provide as many home pages as you want.

In an interview with prolific blogger Robert Scoble, Todd Finch, president and CEO of Toronto-based Vizible, said, “We’re trying to improve the way people find, collect, organize and manage info on the Web,” said. “Humans are visual, and Pogo adds a visual layer to the browsing experience that’s intuitive to use.” According to executives from both AT&T and Vizible, the goal is not to start a browser war, but to create a three-dimensional browser experience.

According to their auto-response email, AT&T Pogo is currently in a ‘Limited Beta’, and, “over the coming weeks, we will let you know about our progress as we move from a limited beta to a closed public beta and finally to an open beta release.”

Pogo’s tagline is: “It’s your internet - do it your way.” Has the browser truly evolved? Can I really manage all my media with one browser?