Immobile Pollsters Concerned By The Cell-Only Crowd
July, 11th - 3:11 pm ET | posted in Wireless Industry News
The rapid growth of the cell phone industry has disrupted several things along its way – when was the last time you saw a phone booth? – and now the Center for Media Research says cell phones may pose a particular problem for the telephone survey industry.
The research brief, released Wednesday, provides an interesting take on just one of the problems facing modern-day polling practices: a large, and growing, segment of the population have eschewed landlines for cell phones. In general, telephone surveys are conducted via landline; several issues prevent polling firms from accurately or effectively contacting respondents over a cellular connection, including the federal law that prohibits auto-dialing a cell number.
As a result, the numbers being generated by much of the survey research community may be flawed. At the very least, the field is trending towards less accuracy.

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